BEE PRODUCTS
Our business plan involves providing bee products and expanding beekeeping from the current 70 beehives to 140. Beekeeping is considered an additional activity to farming. We will need approximately 18,000 € to start the business.
We produce honey, propolis, beeswax and pollen. Last year we also tried producing mead and we were very satisfied with its quality, which encouraged us to expand beekeeping and make mead on our own. Sector analysis shows there are few mead producers in our region. The major threats that could cause trouble for the business are bee diseases and inclement weather which can destroy the habitat for flowers and consequently reduce the collection of pollen.
We hope to attract a wide range of customers, from young to older people. We also hope to attract primary schools and kindergartens which could offer our products to children as part of their meals. In our opinion, schools are good at promoting homemade products which are healthy and of an excellent quality.
Beekeeping has been a tradition in our family for many years, so we can count on the help from family members. Beekeeping involves a lot of hard work, energy and good will, so that you get what you work for.
GEB 1101 - adrian.arrondo001@mymdc.net
ReplyDeleteSweet Plan! I would think that this business concept could definitely work in Miami, as Honey in its original state has many great properties. Until today I did not know that mead existed and am quite interested. The main concern that I would have for this business is that there is no product differentiation setting your products apart from the thousands already in the industry. Could it be the water used to hydrate the flowers that produce the pollen? Or maybe the soil nutritional levels that directly impact the honeys nutritional value and taste. Lastly, I do agree that schools are a great way to educate children about healthy products, however, I would also work with local coffee shops to use it as an alternative sweetener placed aside the sugar, while creating brand awareness.
Thank you for your comment Adrian, I am glad that are you interested in our business plan. Yes there are many drinks made from honey. I know that water and soil nutrients do not have impact on honey taste or value. I do not think it is good to promote honey in coffee shops because if you ad honey in hot coffee it loses all the nutrients and becomes just an expensive sugar.
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GEB 1011 - meleny.lastra001@mymdc.net
ReplyDeleteThere is more demand for honey today than never before, but the major issue is that there isn’t enough supply to meet does demands. Why? More individuals are choosing a healthy alternative to put in there drinks or food, simultaneously bees are dying from neonicotinoids. What major companies that produce honey are doing is mixing other syrups with the honey; one example will be corn syrup. If you promote your honey to be pure quality to consumers, I believe that the honey business will be successful. Miami could be a location that may be successful promoting pure quality honey. Fairchild Tropical Garden might be an option for advertising bee products, when they do one of their many festivals.
Thank you for your informative comment, Meleny it is good to know about the local festivals such as Fairchild Tropical Garden festivals. In Slovenia you can also find honey of different qualities but people generally buy honey from local producers whom they know. Beekeeping is tradition in Slovenia, we produce more than we can consume and it is generally high quality. Corn syrup is not used for such purposes. Hope you visit our country and taste our genuine honey.
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